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ClickFunnels 2.0 vs Kartra: Which is Better? Detailed Comparison


Businesses and entrepreneurs are continuously searching for the ideal solution to create best funnels to get more and more sales. ClickFunnels and Kartra are the two big platforms that are proven to build great looking professional sales funnels. Both provide an extensive toolkit for developing online courses, organizing email marketing, constructing sales funnels, and optimizing online company processes.
However, with the recent release of ClickFunnels 2.0, which provides updated feature set and UI, Now the main point is which platform is now stands best. We will compare all the important aspects of ClickFunnels 2.0 and Kartra to help you make right decision. Let's start our comparison from here.


Funnel Building:

ClickFunnels 2.0: ClickFunnels has long been the unchallenged leader in funnel construction. With an drag and drop interface, the latest version goes one step further and accommodates both novice and experienced marketers. It offers a larger range of pre-built funnels for different marketing objectives, such as lead generation and membership site sales. ClickFunnels excels with its cutting-edge features, such as:

• Funnel Maps: To get a comprehensive picture of the client journey, visualize the whole sales funnel.

• Conditional Split Paths: Boost conversion rates by customizing the funnel experience based on user behavior.

• URM Parameters: For comprehensive analytics and optimization, keep track of each user interaction throughout the funnel.


Kartra: Kartra also has variety of pre designed themes and an easy to use funnel builder.  But it doesn't have the sophisticated features that ClickFunnels 2.0 does.  ClickFunnels could be a superior option for companies that need sophisticated sales funnels with convoluted client routes and in-depth analytics.


WinnerClickFunnels 2.0 is best for building advanced sales funnels. It is an incredible tool for creating high converting sales funnels because of its user friendly design, extensive template choices and sophisticated features like conditional split paths and funnel maps. 


Email Marketing:

ClickFunnels 2.0: In terms of email marketing, ClickFunnels 2.0 is presently undergoing changes. Sending one-time broadcasts to your list is possible, but the automated tools that were promised have not yet been completely integrated. ClickFunnels might not be yet the best option for companies that rely mostly on email marketing automation to nurture leads and launch targeted campaigns.


Kartra: Beyond simple broadcasts, Kartra's KartraMail provides a comprehensive email marketing package. You can:

• Create Automated Sequences: Configure email processes with many steps that are triggered based on user activity or past purchases.

• Customize with Dynamic Tags: Add client names, purchase information, or other dynamic material to emails to make them more unique.

• Segment Your Audience: To create campaigns with a laser-like concentration, split your email list into specific segments.

• A/B Split Test Campaigns: To maximize campaign success, test various email subject lines, content, and call-to-actions.



Winner: Kartra's extensive email marketing capabilities help it win this round. Strong customer connections and increased sales depend heavily on your ability to segment your audience, create automated sequences, and run split testing. 



Membership Sites and Courses:

ClickFunnels 2.0: This version of the software provides basic membership site features, such as the ability to limit access based on past purchases and drip content. It doesn't have the powerful capabilities required to create compelling online classes, but it works well for basic membership arrangements. 

Kartra: Kartra is the obvious choice if you are planning to provide online courses.  It offers an extensive collection of instruments for developing interactive educational experiences, such as:

• Video Lectures: You may easily post and play video courses on your membership website.

• Drip Content Scheduling: Manage the rate at which participants get course materials to maintain their interest.

• Quizzes and Assessments: Utilize the integrated quizzes and assessments to gauge students comprehension.

• Certifications of Completion: Automatic certificates issued once a course is completed can inspire students and increase their reputation.

• Tools for Student Management: Keep tabs on academic achievement, oversee enrollment, and promote interaction.


Winner: Kartra takes the lead for its comprehensive course creation toolkit. Whether you're building a paid membership site with exclusive content or a full-fledged online course curriculum, Kartra provides the features and functionality to deliver a superior learning experience.


Additional Features:

Let's start to learn about some additional features of ClickFunnels 2.0 and Kartra. Both platforms provide further capabilities to boost your marketing efforts:


ClickFunnels 2.0:

• Integrated Webinar Hosting: You can host live webinars using ClickFunnels without requiring any additional third party integration.

• Easily find and manage affiliates to market your goods and services and increase your reach with the help of an affiliate management system.

• Robust Community & Education: ClickFunnels has a robust and dynamic user base that provides excellent training and support resources. Watch this space for updates since several features in ClickFunnels 2.0 are still being worked on.


Kartra:

• Integrated Video Hosting: Easily host your videos on Kartra. This is great for webinars that are already filmed, video testimonials, and video courses. As a result, there's no need for outside video hosting providers.

• Restricted Integrations: ClickFunnels has a greater variety of third party tool integrations, whilst Kartra offers a more restricted assortment. It does, however, allow for custom code connections for additional functionality and interfaces with well-known platforms like Zapier.

• Smaller Community: The Kartra community is smaller than that of ClickFunnels. Although resources are still available, there may not be as much user-generated information and troubleshooting solutions available. 



Choose your best Fit:

The ideal platform for you will ultimately rely on your unique requirements and goals. These are my personal opinions about the best fit for you according to different requirements.

Select ClickFunnels 2.0 if:

• Your main goal should be to create sophisticated sales funnels with high conversion rates.

• For assistance andxs instruction, you want for a sizable and vibrant community.

• Webinars are going to be your main marketing tool (built-in hosting is a plus).

Select Kartra if:

• Automation of email marketing is essential to your marketing plan.

• You intend to develop and market membership websites or online courses.

• Your video content webinars and video courses that have already been recorded needs video hosting.

• Your budget is less (mostly because Kartra's plans are more reasonably priced).



The Verdict:

Both ClickFunnels 2.0 and Kartra offer free trials. Take advantage of them to:

Build a test funnel: See how each platform facilitates your funnel creation process.

Craft an email sequence: Test out the email marketing automation capabilities.

Navigate the interface: Get a feel for user-friendliness and discover which platform feels more intuitive.

This hands on exploration will clear the confusion to choose the platform that best aligns with your workflow and propels your marketing efforts forward and increase your sales.

Start your 14 days free trial of ClickFunnels 2.0

Start your 30 days free trial of Kartra



Thank you for reading!




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